Top 10 Selling Mirrorless Interchangeable Lens Cameras – July 2012 (BCN Ranking)

August 4, 2012

Top selling milc cameras

With all the intense competition in the Compact System Camera market, I wonder what can make someone purchase one camera over the other? In other words, what one company needs to do in order to gain an advantage over its competitors? I am paying a lot of attention on what’s going on in the Interchangeable Lens Camera market. I find it very fascinating to see how technology evolved and what each company has to offer each year.   In this article I will focus on the MILC market, rather than the Interchangeable Lens Camera market in general (inc. DSLR and other ILC cameras).

Today, I went to looks at BCN Ranking website to see which MILC are at the top 10. Here are the results:

  1. Panasonic Lumix GF5 (White Kit)
  2. Panasonic Lumix GX1 (Black Kit)
  3. Olympus PEN mini E-PL2 (Champagne Gold, dual lens Kit)
  4. Olympus PEN mini E-PM1 (White, dual lens kit)
  5. Nikon 1 J1 (White, dual lens kit)
  6. Sony NEX-5N (Black, dual lens kit)
  7. Olympus PEN Lite E-PL3 (White, dual lens kit)
  8. Sony NEX-7 (Black, kit)
  9. Panasonic Lumix GF3 (Black, kit)
  10. Nikon 1 J1 (White, kit)


The results are for July 2012.
BCN Ranking is based on data collected from various retail stores nationwide. I takes into consideration the sales volume of various products (more info here).

The results are very interesting. We can see that Panasonic has 3 cameras at the top 10, Olympus has 3 cameras at the top 10, Nikon 2 cameras and Sony 2 cameras at top 10. Panasonic is leading with two models (GF5 and GX1) at both first and second position, following by Olympus E-PL2 in the third place.

We can also see that Nikon 1 J1 is in a very respectable position (5th and 10th ranks).   Olympus and Panasonic conquer the top 4 positions and this actually reflects the domination of the Micro Four Thirds in the Mirrorless market. I was actually quite surprised to see that Nikon 1 is doing so well, and I am happy for Nikon that this is the case. It seems brand reputation speaks louder than sensor size. I also consider the fact that Nikon 1 announced much after Sony NEX cameras, so again, nice achievement for Nikon there.

The Panasonic GF5 is at the first positioning, and let’s not forget that this it was announced in April 5, 2012, the newest camera in the top 10 BCN Ranking list for July 2012. Panasonic is certainly going the right path. The Olympus OM-D E-M5 is way out of the Top 10, but that’s mainly due to its higher price tag, not because it’s less of a camera. The Nikon 1 J1 is also very popular, taking two places there.

There MILC market is very interesting and I am eager to see how this will change next month (August 2012). Don’t forget to subscribe (see rss link in the sidebar) to our feed and get the latest reviews and news directly to your favorite RSS reader.

source: bcnranking.jpg

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